News for MENTORS category.
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Jon Aristi, from Sage Innova: “Simple, fun games without friction are a winning strategy”

2018-10-15T08:58:37+02:00October 5th, 2018|Mentors|

Jon Aristi may not have a lot of experience in the videogame industry, but his experience in the world of consultancy, software, and Knowledge Management for big companies have made him one of the most interesting mentors to come to the F2P Campus in Vitoria-Gasteiz.

Jake Bales, Vice President of Game Design at Scopely: “The only way to convince people to spend time in your game is by having the most delightful experience possible”

2018-10-09T09:28:26+02:00October 5th, 2018|Mentors|

Among his successes at Scopely, where Jake Bales holds the position of Vice President of Game Design and General Manager, are games like Yahtzee with Buddies, a free-to-play title which, after seven years on the market, is experiencing its peak in terms of revenue (top 40 grossing in the US) and players. 

Amir Rajan, indie game developer: “Don’t go for the general public, find a niche in the market and make something that they would love”

2018-10-05T11:54:05+02:00October 5th, 2018|Mentors|

Leaving a ‘real’ job in the corporate world to fulfil your childhood dream is never easy, but if there’s anyone who can tell us how to do it, it is, without a doubt, Amir Rajan. In an App Store where it would seem that only the big companies and their mass-market games could survive, Rajan has managed to find a niche for his independent, alternative games.

Alberto Toledo, Monetization Manager at AxesInMotion: “Designing a balanced economy is key for the success of a free-to-play game”

2018-10-04T09:44:03+02:00October 4th, 2018|Mentors|

It’s not every day that you’re lucky enough to talk to the Head of Publishing at AxesInMotion; that’s why we couldn’t miss the opportunity to interview Alberto Toledo during his stay as a mentor at the F2P Campus in Vitoria-Gasteiz.

Gina Tost, videogame journalist: “If you want to engage people you have to find what makes you different”

2018-09-25T11:48:24+02:00September 25th, 2018|Mentors|

How does a design student end up as a journalist specializing in videogames? Well, according to Gina Tost, by pure chance. Since then more than 10 years have passed, during which she has contributed to dozens of media outlets, from generalist ones such as Televisión Española (TVE) to industry-related press such as IGN. Today she works for IGG, one of the leading developers and publishers of free-to-play for mobile, where she is in charge of communication. 

Álvaro Rico, design director at Digital Legends: “A good live ops strategy can save a game that starts out on the wrong foot”

2018-09-25T09:24:17+02:00September 25th, 2018|Mentors|

His broad experience has made Álvaro Rico one of the leading national authorities on the implementation of live ops strategies, which is why we couldn’t miss the opportunity to ask him a few questions during his stay as a mentor at the F2P Campus in Vitoria-Gasteiz.

Rafa Bernabé, monetization expert: “If we wanted to eliminate loot boxes for good, we’d have to ban chance”

2018-09-17T12:17:06+02:00September 17th, 2018|Mentors|

At twenty-something years old, Rafa Bernabé had a good job in a big multinational company. However, what may have been a dream for many was for him merely something monotonous and repetitive that had nothing to do with what he’d dreamt of since he was a child. “I’ve always been an enterprising and creative person. I got to a point where I said either I spend my whole life here or I throw myself into fulfilling my dream, and I opted for the second”, he tells us. Having completed a Master’s in videogame design and creation in Barcelona, he began working for Pyro. After several years he made the jump to Digital Legends, just when the first iPhone came out, although it didn’t take him long to convince a colleague to leave and found their own company, Pocket Puppet.

Eugene Yailenko, from ZeptoLab: “We try to soft launch as soon as we have a minimal viable product”

2018-09-12T11:36:04+02:00September 12th, 2018|Mentors|

With more than 11 years of experience and success behind him in the videogame industry, we couldn’t miss the opportunity to ask him a few questions during his visit as a mentor at the F2P Campus in Vitoria-Gasteiz.

Kim Krogh, studio director at King: “Casual players want games to fill gaps in their day, but they wouldn’t pay for that”

2018-09-07T09:32:28+02:00September 7th, 2018|Mentors|

Just like many of the mentors and participants in the F2P Campus, the story of how Krogh made his first steps is very curious: “Back in the 90s there was no game design or game education you could take, so I was studying film science…and while I was still studying I started making board games”. Since then, not only has he made the leap to the digital world, he’s also created games for all kinds of audiences, from families and kids to hardcore gamers. 

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