F2P Campus 2022 edition Vitoria-Gasteiz
TEAMS
MENTORS
PUBLIC TALKS
PARTNERS
2022 TEAMS
Soccer Legends
From Barcelona, the four members that have come to Vitoria-Gasteiz, are presenting a nice game that combines cards and football. They have the peculiarity of being recent graduates but with great potential.
Glossbird
From the United States and Great Britain, the four experienced members promote doing sports in a fun way and turning healthy habits into games.
Happy Hedgehog Studio
From the United States, the two members of this small studio have already a game out.
Giggling Piglets
This Canadian team has come to Vitoria-Gasteiz with three of its members, although the team is more numerous. They are presenting a side-scroller game.
Venko Games
From Barcelona, this experienced team has already released a few games. Their project gives a new perspective to text adventure games. Their stories are based on legends and myths from different places and they are beginning with those from the Basque Country.
2022 MENTORS
Jon Beltran de Heredia
Free-to-play game analytics expert
Developer, author, entrepreneur. Games industry professional since 1997, specialized in free-to-play game analytics since 2013.
MORE INFO
- Responsible for game analytics & monetization at Digital Legends Entertainment
- Lead Developer of Commandos & Commandos 2
- Creator of ViEmu
- Published author (assembly language book, scientific AI paper)
- Professor at U-TAD (Madrid) and UPC (Barcelona) Game Development Master’s Degrees.
- Co-founder and Idelogist at Katoid
Raúl Herrero
Free-to-play games development and production expert
Game developer, producer, entrepreneur. Games industry professional since 1999, specialized in free-to-play games production since 2011.
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- Production direction at Digital Legends Entertainment 2010-2017
- Free-to-play game analytics specialist
- Games industry professional since 1999
- Lead Consoles Developer of Commandos 2
- Professor at U-TAD (Madrid) and UPC & ENTI (Barcelona) Game Development Master’s Degrees.
- Co-founder and CEO at Katoid
Javier Barnes
Game economy & F2P monetization expert
Sr. Product Manager at King. Former Sr. Product Manager at Tilting Point, Game Lead at Social Point.
MORE INFO
- Check more about me at jb-dev.net
- I’m a well-rounded game designer, with +10 years of experience in the free-to-play mobile market.
- I believe that to succeed on mobile, a game needs to be SUPER fun and EXTREMELY engaging.
- Having excellent Marketing, Monetization and Art is only part of the drill.
- My personal objective, and the way how I evaluate success in my own work, is to create great games that players remember for a lifetime. And place them on the top-grossing positions on the AppStore : )
Eva Lara
Character Designer – Concept Artist
Character designer with more than 10 years of experience in cartoon Style , manga and semi-realistic styles.
MORE INFO
- 2D Senior Artist at Tangelo Games
- Lead Concept Artist – Principal Character Designer at U-Play Online
- Drawing/Color responsible at Motion Pictures SA
- Concept Artist / Artist 2D at Gameloft
Patricia Márquez
Ph.D. in Computer Vision. Data Scientist
Game Data Scientist at Social Point, Business Intelligence Analyst at Digital Origin, Data Analyst at Ubisoft.
MORE INFO
I love dealing with large quantities of data to extract conclusions that support business decisions and help improve company performance and growth.
My strongest skills as a worker are: effective teamwork, pro-activity, organisation, good communication skills, and fast learning.
Eugene Yailenko
Creative Director specialized in free-to-play
Creative Director at ZeptoLab. Designed CATS, King of Thieves, Cut the Rope 2.
MORE INFO
- Lead Game Designer of ‘Pudding Monsters’, ‘Cut the Rope 2’, ‘King of Thieves’ and ‘C.A.T.S: Crash Arena Turbo Stars’ at Zeptolab
- Speaker at GDC San Francisco ‘Designing a F2P Game that’s Different’
- Successful indie game developer
Alba Iniesta
Free-to-play product management, UX and design expert
Product manager and UX designer at Scopely. Formerly UX & Game Designer at King.
MORE INFO
- I’ve had passion for designing experiences and content that impacts, has fun and facilitates people’s lives since I was a child.
- I focused my professional career in the field of design and creation of multimedia content, Multimedia Engineering. Then I specialized in UX through a UX postgraduate degree (2014). Learning more methodologies and processes to apply them.
- Since then I’ve worked on the design of all types of products (games, applications, websites, digital products, gamify events and immersive experiences) taking into account the needs of the person, the team and the objectives of the company. Being able to offer efficient, effective, satisfactory products and above all taking into account the playability when is needed.
Fran Bravo
Free-to-play product expert
Head of Product at Ten Square Games. Formerly: Head of Live Games at Zeptolab, Lead Game designer at Gameloft and DeNA.
MORE INFO
- Head of Product at Ten Square Games
- Head of Live Games at Zeptolab
- Lead Game Designer at Gameloft
- Product Manager at Codigames
- Lead Game Designer at DeNA
Andrés Tallos
Free-to-play game business specialist
Former Director of Business Strategy EMEA for the Japanese videogames giant GREE Inc. Founder of independent free-to-play game studio Everguild.
MORE INFO
- Co-founder & CEO of Everguild free-to-play game studio
- Director of Business Strategy EMEA for GREE Inc.
- Engagement Manager at McKinsey & Company
Nacho Pintos
Lead Game Designer – Specialized in Mechanics and Narrative
Lead Game Designer at King (with an indie past!). Bubble Witch Saga 3, +55M downloads, 4.7 user rating.
MORE INFO
- Lead Game Designer at King. Bubble Witch Saga 3, +55M downloads, 4.7 user rating
- Game Design Consultant at GameBCN
- Game Designer at Yoctobit
- Lead Game Designer at Frugal Games
Amir Rajan
Indie game developer extraordinaire
Creator of ‘A Dark Room’, #1 iOS app store game in 2014, among other successful indie games.
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- Creator of ‘A Dark Room’ videogame
- Creator of ‘The Ensign’ videogame
- Creator of ‘A Noble Circle’ videogame
- Creator of ‘MIRTS’ videogame
- RubyMotion owner and CEO
Carlos Coronado
Indie game developer extraordinaire
Independent game creator. Author of Infernium (PS4, Switch, PC), Annie Amber, MIND: Path to Thalamus and Warcelona.
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- Founder of Corogames
- Independent Game Developer since 2012
- Game development instructor at ENTI (Universitat Barcelona)
- Scuba diver and sailor
Carlos García
Free-to-play games design, production, liveops and monetization
Co-Founder at Evil Zeppelin, Game Designer and Producer.
MORE INFO
- Co-founder Evil Zeppelin
- Game Design, Monetization, Production and Liveops
- Mentor LEVEL UP [Game Dev Hub]
- Director & Podcaster at Mobile Paladins
- Former Co-Founder & Project Manager at Demium Games
Aleix Risco
Game designer F2P & Blockchain Games
Co-founder and Game designer at Evil Zeppelin.
MORE INFO
- Co-founder & Game Designer Evil Zeppelin
- Game Design, Monetization, UX Design and Production
- Podcaster at Mobile Paladins
- Former Co-Founder & CEO at Demium Games
- Former Marketing and Monetization at Arpic Games
Oscar Sahun
Producer and Game Designer
Program manager and producer at GameBCN Incubation Program.
MORE INFO
- Co-founder and mentor at iGi (Indie Game Incubator).
- Co-founder at Blowing Minds.
Isabel Tallos
Artist and photographer
Renowned artist and photographer having made the move to lead artist of successful free-to-play videogames.
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- Artist and photographer
- Co-founder & Lead Artist at Everguild free-to-play game studio
Dan Syrotynsky
Games developer, producer and founder
Co-founder and developer at Vectormonk, creators of global success AMAZE! game with 70MM downloads. Participant in F2P Campus 2018.
MORE INFO
- Co-founder and developer at Vectormonk, creators of global success AMAZE! game with 70MM downloads.
- Participant in F2P Campus 2018.
Jon Aristi
Innovation consultant, pioneer inventor of idea management and crowdsoursing systems
Director of Sage Ideas at SAGE
MORE INFO
- Director of Sage Ideas at SAGE
- Pioneer inventor of Idea Management systems globally
- Co-founder of Hominex, start-up acquired by SAGE in 2011
- Professor at UEM on Organizational creativity and innovation systems
- 20+ years experience working as an innovation expert worldwide
Manel Sort
Free-to-play games executive, founder and investor
CEO & co-founder of G4AL. Formerly VP and GM of Digital Chocolate Barcelona, VP and GM King Barcelona.
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- CEO & co-founder of G4AL
- Formerly VP and GM of Digital Chocolate Barcelona
- VP and GM King Barcelona
Mathias Royer
Free-to-play mobile games executive
SVP Product & GM Barcelona for Tilting Point. Expert managing successful free-to-play mobile games, from casual tycoon and idle games to mid-core hack and slash titles.
MORE INFO
- SVP Product & GM Barcelona for Tilting Point
- Executive Producer at Flaregames
- Studio GM & Executive Producer at Gameloft International
Guillaume Verlinden
Free-to-play mobile games executive
Managing director at Kolibri Games (Ubisoft). Formerly VP of products at Tilting Point. Former VP Product at Social Point, managing market-leading games Dragon City and Monster Legends at Social Point.
MORE INFO
- Managing director at Kolibri Games (Ubisoft)
- Formerly VP of products at Tilting Point
- VP Product at Social Point (Take-Two Interactive)
- Senior Consultant and Manager at Accenture Paris
Xavier Guardiola
PhD in Physics, science lover, great creative and entrepreneur
Data Science Director at King.
MORE INFO
- Data Science Director at King
- Co-founder & Chief Data Scientist at Simpple
- Co-Founder at ilustrum
- Co-Founder at Woices
Leo Alcivar
Data Scientist with a bachelor’s degree in Economics
Marketing Data Scientist at Social Point.
MORE INFO
Experienced programmer in:
- R
- Stata
- Python
- C
Interested in:
- Machine Learning
- Deep learning
- Other computing and econometrics techniques
2022 PUBLIC TALKS
Javier Barnes: “The ups and downs of game economies”
Game economy & F2P monetization expert
Sr. Product Manager at King. Former Sr. Product Manager at Tilting Point, Game Lead at Social Point.
Patricia Márquez & Leo Alcivar: “The importance of game analytics”
Public talk by Patricia Márquez (Game Data Scientist at Social Point) and Leo Alcivar (Marketing Data Scientist at Social Point).
Eugene Yailenko: “Finding hits: learnings from 3 years of finding ideas for new games and evaluating their potential”
Creative Director specialized in free-to-play.
Creative Director at ZeptoLab. Designed CATS, King of Thieves, Cut the Rope 2.
Amir Rajan: “Mistakes indie game devs make”
Indie game developer extraordinaire.
Creator of ‘A Dark Room’, #1 iOS app store game in 2014, among other successful indie games.
Xavier Guardiola: “Why Data Science matters in F2P games”
PhD in Physics, science lover, great creative and entrepreneur.
Data Science Director at King.
Alba Iniesta: “Playability and accessibility for your game’s success”
Free-to-play product management, UX and design expert.
Product manager and UX designer at Scopely. Formerly UX & Game Designer at King.
Dan Syrotynsky: “Surviving the gamedev. Psychological front”
Games developer, producer and founder.
Co-founder and developer at Vectormonk, creators of global success AMAZE! game with 70MM downloads. Participant in F2P Campus 2018.
Oscar Sahun: “Game design & player’s psychology”
Producer and Game Designer.
Program manager and producer at GameBCN Incubation Program.
Alina Matson: “Developing Motivation”
Public talk by Alina Matson, Founder of Glossbird.
2022 PARTNERS
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