Here are the experienced professionals that will help you improve the chances of your game succeeding in the marketplace.

Jon Beltran de HerediaFree-to-play game analytics expert
Developer, author, entrepreneur. Games industry professional since 1997, specialized in free-to-play game analytics since 2013.
Jon Beltrán de Heredia
- Responsible for game analytics & monetization at Digital Legends Entertainment
- Lead Developer of Commandos & Commandos 2
- Creator of ViEmu
- Published author (assembly language book, scientific AI paper)
- Professor at U-TAD (Madrid) and UPC (Barcelona) Game Development Master’s Degrees.
- Co-founder and Idelogist at Katoid
Raúl HerreroFree-to-play games development and production expert
Game developer, producer, entrepreneur. Games industry professional since 1999, specialized in free-to-play games production since 2011.
Raúl Herrero
- Production direction at Digital Legends Entertainment 2010-2017
- Free-to-play game analytics specialist
- Games industry professional since 1999
- Lead Consoles Developer of Commandos 2
- Professor at U-TAD (Madrid) and UPC & ENTI (Barcelona) Game Development Master’s Degrees.
- Co-founder and CEO at Katoid

Javier BarnesGame economy & F2P monetization expert
Sr. Product Manager at King. Former Sr. Product Manager at Tilting Point, Game Lead at Social Point.
Javier Barnes
- Check more about me at jb-dev.net
- I’m a well-rounded game designer, with +10 years of experience in the free-to-play mobile market.
- I believe that to succeed on mobile, a game needs to be SUPER fun and EXTREMELY engaging.
- Having excellent Marketing, Monetization and Art is only part of the drill.
- My personal objective, and the way how I evaluate success in my own work, is to create great games that players remember for a lifetime. And place them on the top-grossing positions on the AppStore : )

Eva LaraCharacter Designer - Concept Artist
Character designer with more than 10 years of experience in cartoon Style , manga and semi-realistic styles.
Eva Lara
- 2D Senior Artist at Tangelo Games
- Lead Concept Artist – Principal Character Designer at U-Play Online
- Drawing/Color responsible at Motion Pictures SA
- Concept Artist / Artist 2D at Gameloft

Patricia MárquezPh.D. in Computer Vision. Data Scientist
Game Data Scientist at Social Point, Business Intelligence Analyst at Digital Origin, Data Analyst at Ubisoft.
Patricia Márquez
I love dealing with large quantities of data to extract conclusions that support business decisions and help improve company performance and growth.
My strongest skills as a worker are: effective teamwork, pro-activity, organisation, good communication skills, and fast learning.
Eugene YailenkoCreative Director specialized in free-to-play
Creative Director at ZeptoLab. Designed CATS, King of Thieves, Cut the Rope 2
Eugene Yailenko
- Lead Game Designer of ‘Pudding Monsters’, ‘Cut the Rope 2’, ‘King of Thieves’ and ‘C.A.T.S: Crash Arena Turbo Stars’ at Zeptolab
- Speaker at GDC San Francisco ‘Designing a F2P Game that’s Different’
- Successful indie game developer

Alba IniestaFree-to-play product management, UX and design expert
Product manager and UX designer at Scopely. Formerly UX & Game Designer at King.
Alba Iniesta
- I’ve had passion for designing experiences and content that impacts, has fun and facilitates people’s lives since I was a child.
- I focused my professional career in the field of design and creation of multimedia content, Multimedia Engineering. Then I specialized in UX through a UX postgraduate degree (2014). Learning more methodologies and processes to apply them.
- Since then I’ve worked on the design of all types of products (games, applications, websites, digital products, gamify events and immersive experiences) taking into account the needs of the person, the team and the objectives of the company. Being able to offer efficient, effective, satisfactory products and above all taking into account the playability when is needed.

Fran BravoFree-to-play product expert
Head of Product at Ten Square Games. Formerly: Head of Live Games at Zeptolab, Lead Game designer at Gameloft and DeNA.
Fran Bravo
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Head of Product at Ten Square Games
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Head of Live Games at Zeptolab
- Lead Game Designer at Gameloft
- Product Manager at Codigames
- Lead Game Designer at DeNA
Andrés TallosFree-to-play game business specialist
Former Director of Business Strategy EMEA for the Japanese videogames giant GREE Inc. Founder of independent free-to-play game studio Everguild.
Andrés Tallos
- Co-founder & CEO of Everguild free-to-play game studio
- Director of Business Strategy EMEA for GREE Inc.
- Engagement Manager at McKinsey & Company

Nacho PintosLead Game Designer - Specialized in Mechanics and Narrative
Game Designer en BANDAI NAMCO Mobile
Nacho Pintos
- Former Game Director at Omnidrone
- Former Lead Game Designer at King. Bubble Witch Saga 3, +55M downloads, 4.7 user rating
- Game Design Consultant at GameBCN
- Game Designer at Yoctobit
- Lead Game Designer at Frugal Games
Amir Rajan Indie game developer extraordinaire
Creator of ‘A Dark Room’, #1 iOS app store game in 2014, among other successful indie games.
Amir Rajan
- Creator of ‘A Dark Room’ videogame
- Creator of ‘The Ensign’ videogame
- Creator of ‘A Noble Circle’ videogame
- Creator of ‘MIRTS’ videogame
- RubyMotion owner and CEO
Carlos CoronadoIndie game developer extraordinaire
Independent game creator. Author of Infernium (PS4, Switch, PC), Annie Amber, MIND: Path to Thalamus and Warcelona.
Carlos Coronado
- Founder of Corogames
- Independent Game Developer since 2012
- Game development instructor at ENTI (Universitat Barcelona)
- Scuba diver and sailor

Carlos GarcíaFree-to-play games design, production, liveops and monetization
Co-Founder at Evil Zeppelin, Game Designer and Producer
Carlos García
- Co-founder Evil Zeppelin
- Game Design, Monetization, Production and Liveops
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Mentor LEVEL UP [Game Dev Hub]
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Director & Podcaster at Mobile Paladins
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Former Co-Founder & Project Manager at Demium Games

Aleix RiscoGame designer F2P & Blockchain Games
Co-founder and Game designer at Evil Zeppelin
Aleix Risco
- Co-founder & Game Designer Evil Zeppelin
- Game Design, Monetization, UX Design and Production
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Podcaster at Mobile Paladins
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Former Co-Founder & CEO at Demium Games
- Former Marketing and Monetization at Arpic Games

Oscar SahunProducer and Game Designer
Program manager and producer at GameBCN Incubation Program
Oscar Sahun
- Co-founder and mentor at iGi (Indie Game Incubator).
- Co-founder at Blowing Minds.
Isabel TallosArtist and photographer
Renowned artist and photographer having made the move to lead artist of successful free-to-play videogames.
Isabel Tallos
- Artist and photographer
- Co-founder & Lead Artist at Everguild free-to-play game studio

Dan SyrotynskyGames developer, producer and founder
Co-founder and developer at Vectormonk, creators of global success AMAZE! game with 70MM downloads. Participant in F2P Campus 2018.
Dan Syrotynsky
- Co-founder and developer at Vectormonk, creators of global success AMAZE! game with 70MM downloads.
- Participant in F2P Campus 2018.

Jon AristiInnovation consultant, pioneer inventor of idea management and crowdsoursing systems
Director of Sage Ideas at SAGE
Jon Aristi
- Director of Sage Ideas at SAGE
- Pioneer inventor of Idea Management systems globally
- Co-founder of Hominex, start-up acquired by SAGE in 2011
- Professor at UEM on Organizational creativity and innovation systems
- 20+ years experience working as an innovation expert worldwide

Manel SortFree-to-play games executive, founder and investor
CEO & co-founder of G4AL. Formerly VP and GM of Digital Chocolate Barcelona, VP and GM King Barcelona.
Manel Sort
- CEO & co-founder of G4AL
- Formerly VP and GM of Digital Chocolate Barcelona
- VP and GM King Barcelona

Mathias RoyerFree-to-play mobile games executive
SVP Product & GM Barcelona for Tilting Point. Expert managing successful free-to-play mobile games, from casual tycoon and idle games to mid-core hack and slash titles.
Mathias Royer
- SVP Product & GM Barcelona for Tilting Point
- Executive Producer at Flaregames
- Studio GM & Executive Producer at Gameloft International

Guillaume VerlindenFree-to-play mobile games executive
Managing director at Kolibri Games (Ubisoft). Formerly VP of products at Tilting Point. Former VP Product at Social Point, managing market-leading games Dragon City and Monster Legends at Social Point.
Guillaume Verlinden
- Managing director at Kolibri Games (Ubisoft)
- Formerly VP of products at Tilting Point
- VP Product at Social Point (Take-Two Interactive)
- Senior Consultant and Manager at Accenture Paris

Xavier GuardiolaPhD in Physics, science lover, great creative and entrepreneur
Data Science Director at King
Xavier Guardiola
- Data Science Director at King
- Co-founder & Chief Data Scientist at Simpple
- Co-Founder at ilustrum
- Co-Founder at Woices

Leo AlcivarData Scientist with a bachelor’s degree in Economics
Marketing Data Scientist at Social Point
Leo Alcivar
Experienced programmer in:
- R
- Stata
- Python
- C
Interested in:
- Machine Learning
- Deep learning
- Other computing and econometrics techniques