Mentors and Partners
F2P CAMPUS 2023
Here are the experienced professionals that will help you improve the chances of your game succeeding in the marketplace.
Eva Lara
Character Designer – Concept Artist
More than 10 years of experience as an artist. Specialized in character design in cartoon, manga and semi-realistic styles.
Raúl Herrero
Design – Production – Art – Publishing – Community
Developer, producer, entrepreneur. Active in the video game industry since 1999, specialized in free-to-play game production since 2011.
He has developed games such as Commandos, Kroll, Battlefieldmobile, Split Second, Respawnables, Afterpulse…
Joony Koo
Play-to-Earn – Blockchain – Free-to-Play – Monetization
Co-founder of the investment fund specialized in blockchain Block Crafters Capital and play-to-earn. He has worked with the successful and global benchmark Axie Infinity. Formerly COO of Binaree. Formerly head of monetization at Com2Us (bought in 2013 by Gamevil for $65 million). Expert in play-to-earn, free-to-play and blockchain monetization model.
Gerard Fernández
Business Management – Free-to-play – Production
Videogame industry expert since 2002. Founder of Microjocs. VP and Studio GM of Digital Chocolate Barcelona. Co-founder of Omnidrone in August 2013 raising $2MM USD funding from Nokia GrowthPartners, London Venture Partners and Kibo.
Eugene Yailenko
Design – Free-to-play
Game design director at Zeptolab. Designer of Pudding Monsters, Cut the Rope 2, King of Thieves and C.A.T.S: Crash Arena Turbo Stars’.
Isabel Tallos
Art – Comunity – Free-to-play – Design
Artist and photographer, co-founder of Everguild, currently lead artist of several games with the Warhammer 40.000 franchise.
Kleperians
Design – Art – Free-to-play – Business Management – Production – Community
Ion, Pablo and Alex, the founders and the heart of Keplerians. Participants of F2P Campus 2018 and with a tremendous success worldwide with more than 250 million downloads. Specialized in horror games.
Nacho Pintos
Design – Free-to-play – “Casual” games
Design Manager at Bandai/Namco and former Game Design Manager at King Barcelona in games like Buble Witch Saga. Specialist in FTUE (early retention). Mentor at GameBCN.
Aleix Risco
Play-to-earn – Blockchain – NFTs – Design – Free-to-play – Business Management
Founder of Evil Zepelin and videogame designer. Participant of F2P Campus 2019 after which he moved to Vitoria-Gasteiz. Focused on the development of play-to-earn games and NFTs.
Amir Rajan
Design
Creator of “A Dark Room”, #1 best seller in Apple’s App Store in 2014. Designer and developer of “star” games.
Stephane Assadourian
Production – Design
Founding member of the Assassins’ Creed franchise. Game developer with over 20 years of experience in IP development, Production & Processes and Creativity Management.
Andrés Tallos
Business Management – Design – Tech
Co-founder and CEO of Everguild, formerly “director of Business Strategy EMEA” GREE Inc. Expert in F2P monetization, CEO and founder of a growing company with purely F2P games preparing its third title in collaboration with Games Workshop.
Alba Iniesta
Design
She is currently working as a UX Game Designer at Scopely and is focused on learning more about human behavior.
She gives talks and does external mentoring on Design and UX in video games concurrently.
Julián Serravi
Design – Free-to-play
Diseñador de juegos para Social Point. Diseñador de Live Operations para Dragon City (+50M descargas). Fundador del estudio indie ‘Red Candle’.
Sangpil Moon
Data analytics – Free-to-play – Production – Business Management
Founder and CEO of Cogoo. Former Director of Global Operations and Board Member of Devsisters, and Producer at Nexon America.
Carlos Coronado
Design – Production – Art – Publishing – Community
Creator of independent games. Author of Horror Tales, Koral, Infernium (PS4, Switch, PC), Annie Amber, MIND: Path to Thalamus and Warcelona.
Oscar Sahun
Design – Art – Production
He combines his own videogame project with the management of the GameBCN incubation program, where he has been working for more than 4 years. He is also the founder of iGi (indie Gameincubator), the first incubator for videogame studios in Japan.
Jon Beltrán de Heredia
Data analytics – Business Management – Server technology
Developer, author, entrepreneur. Active in the video game industry since 1997, specializing in free-to-play game analytics since 2013.
He has developed games such as Commandos, Resplawnables and Afterpulse.
Victor Ortiz
Design – Free to play – Monetization
Studio Design and Monetization Director in Gameloft Barcelona
Miikka Harjuntausta
Design – Art – Production
Co-Founder & Dev at Boom Corp
Julia Iljuk
Data analytics – Live ops – game balance – mobile growth
Head of Growth at Balancy. LiveOps enthusiast & mentor, helping game studios to 2x their LTV.
Over the last 7 years, she has been helping game studios to monetize games more effectively and intelligently. She’s the host of online courses about game analytics on Edvice, a frequent speaker at industry events, and the author of articles about mobile games growth.
Nacho Marin
Design – Community – Product – Business & partnerships
Game Manager at Gameloft. Hold the vision for the game as a service, set long term goals and strategy through product roadmap together with the team leads founded on data insights, operational capabilities and market reality.
Coordinate a holistic view of product development across all departments: design, marketing, community, business & partnerships, UA, 2D & 3D art, UI/UX, advertisement, engine, developers and product.
Javier Barnes
Design – Art – Production – Game Economy & F2P Monetization
Lead Game Designer | Product Manager. He is a well-rounded game designer, with over 10 years of experience in the free-to-play mobile market. He believes that to succeed on mobile, a game needs to be SUPER fun and EXTREMELY engaging. Having excellent Marketing, Monetization, and Art is only part of the drill.
His personal objective, and the way he evaluates success in his own work, is to create great games that players remember for a lifetime. And place them on the top-grossing positions on the AppStore : )
Xavier Carrillo
Business Management – Free-to-play – Mobile
Working on the well-known video game franchise “Call of Duty” as CEO and Studio Head at Digital LegendsEntertainment (an Activision studio). More than 20 years of experience in the industry. His beginnings were in the Madrid-based Rebel Act Studios with the game “Blade”.
A reference within Apple. Developed the first iPhone videogame in history.
Fran Bravo
Gaming – Mobile Game – Data- Soft Launch
Head of Midcore Games at Zeptolab.