Mentors and Partners

F2P CAMPUS 2023

Here are the experienced professionals that will help you improve the chances of your game succeeding in the marketplace.

Eva Lara

Eva Lara

Character Designer – Concept Artist

More than 10 years of experience as an artist. Specialized in character design in cartoon, manga and semi-realistic styles.

Raúl Herrero

Raúl Herrero

Design – Production – Art – Publishing – Community

Developer, producer, entrepreneur. Active in the video game industry since 1999, specialized in free-to-play game production since 2011.

He has developed games such as Commandos, Kroll, Battlefieldmobile, Split Second, Respawnables, Afterpulse…

Joony Koo

Joony Koo

Play-to-Earn – Blockchain – Free-to-Play – Monetization

Co-founder of the investment fund specialized in blockchain Block Crafters Capital and play-to-earn. He has worked with the successful and global benchmark Axie Infinity. Formerly COO of Binaree. Formerly head of monetization at Com2Us (bought in 2013 by Gamevil for $65 million). Expert in play-to-earn, free-to-play and blockchain monetization model.

Gerard Fernandez

Gerard Fernández

Business Management – Free-to-play – Production

Videogame industry expert since 2002. Founder of Microjocs. VP and Studio GM of Digital Chocolate Barcelona. Co-founder of Omnidrone in August 2013 raising $2MM USD funding from Nokia GrowthPartners, London Venture Partners and Kibo.

Eugene Yailenko

Eugene Yailenko

Design – Free-to-play

Game design director at Zeptolab. Designer of Pudding Monsters, Cut the Rope 2, King of Thieves and C.A.T.S: Crash Arena Turbo Stars’.

Isabel Tallos

Isabel Tallos

Art – Comunity – Free-to-play – Design

Artist and photographer, co-founder of Everguild, currently lead artist of several games with the Warhammer 40.000 franchise.

Kleperians

Kleperians

Design – Art – Free-to-play – Business Management – Production – Community

Ion, Pablo and Alex, the founders and the heart of Keplerians. Participants of F2P Campus 2018 and with a tremendous success worldwide with more than 250 million downloads. Specialized in horror games.

Nacho Pintos

Nacho Pintos

Design – Free-to-play – “Casual” games

Design Manager at Bandai/Namco and former Game Design Manager at King Barcelona in games like Buble Witch Saga. Specialist in FTUE (early retention). Mentor at GameBCN.

Aleix Risco

Aleix Risco

Play-to-earn – Blockchain – NFTs – Design – Free-to-play – Business Management

Founder of Evil Zepelin and videogame designer. Participant of F2P Campus 2019 after which he moved to Vitoria-Gasteiz. Focused on the development of play-to-earn games and NFTs.

Amir Rajan

Amir Rajan

Design

Creator of “A Dark Room”, #1 best seller in Apple’s App Store in 2014. Designer and developer of “star” games.

Stephane Assadourian

Stephane Assadourian

Production – Design

Founding member of the Assassins’ Creed franchise. Game developer with over 20 years of experience in IP development, Production & Processes and Creativity Management.

Andrés Tallos

Andrés Tallos

Business Management – Design – Tech

Co-founder and CEO of Everguild, formerly “director of Business Strategy EMEA” GREE Inc. Expert in F2P monetization, CEO and founder of a growing company with purely F2P games preparing its third title in collaboration with Games Workshop.

Alba Iniesta

Alba Iniesta

Design

She is currently working as a UX Game Designer at Scopely and is focused on learning more about human behavior.
She gives talks and does external mentoring on Design and UX in video games concurrently.

Julián Serravi

Julián Serravi

Design – Free-to-play

Diseñador de juegos para Social Point. Diseñador de Live Operations para Dragon City (+50M descargas). Fundador del estudio indie ‘Red Candle’.

Sangpil Moon

Sangpil Moon

Data analytics – Free-to-play – Production – Business Management

Founder and CEO of Cogoo. Former Director of Global Operations and Board Member of Devsisters, and Producer at Nexon America.

Carlos Coronado

Carlos Coronado

Design – Production – Art – Publishing – Community

Creator of independent games. Author of Horror Tales, Koral, Infernium (PS4, Switch, PC), Annie Amber, MIND: Path to Thalamus and Warcelona.

Oscar Sahun

Oscar Sahun

Design – Art – Production

He combines his own videogame project with the management of the GameBCN incubation program, where he has been working for more than 4 years. He is also the founder of iGi (indie Gameincubator), the first incubator for videogame studios in Japan.

Jon Beltran de Heredia

Jon Beltrán de Heredia

Data analytics – Business Management – Server technology

Developer, author, entrepreneur. Active in the video game industry since 1997, specializing in free-to-play game analytics since 2013.

He has developed games such as Commandos, Resplawnables and Afterpulse.

Carlos Coronado

Victor Ortiz

Design – Free to play – Monetization 

Studio Design and Monetization Director in Gameloft Barcelona

Oscar Sahun

Miikka Harjuntausta

Design – Art – Production

Co-Founder & Dev at Boom Corp

Jon Beltran de Heredia

Julia Iljuk

Data analytics – Live ops – game balance – mobile growth

Head of Growth at Balancy. LiveOps enthusiast & mentor, helping game studios to 2x their LTV.

Over the last 7 years, she has been helping game studios to monetize games more effectively and intelligently. She’s the host of online courses about game analytics on Edvice, a frequent speaker at industry events, and the author of articles about mobile games growth.

Carlos Coronado

Nacho Marin

Design – Community – Product – Business & partnerships

Game Manager at Gameloft. Hold the vision for the game as a service, set long term goals and strategy through product roadmap together with the team leads founded on data insights, operational capabilities and market reality.

Coordinate a holistic view of product development across all departments: design, marketing, community, business & partnerships, UA, 2D & 3D art, UI/UX, advertisement, engine, developers and product.

Oscar Sahun

Javier Barnes

Design – Art – Production – Game Economy & F2P Monetization

Lead Game Designer | Product Manager. He is a well-rounded game designer, with over 10 years of experience in the free-to-play mobile market. He believes that to succeed on mobile, a game needs to be SUPER fun and EXTREMELY engaging. Having excellent Marketing, Monetization, and Art is only part of the drill.

His personal objective, and the way he evaluates success in his own work, is to create great games that players remember for a lifetime. And place them on the top-grossing positions on the AppStore : )

Xavier Carrillo

Xavier Carrillo

Business Management – Free-to-play – Mobile

Working on the well-known video game franchise “Call of Duty” as CEO and Studio Head at Digital LegendsEntertainment (an Activision studio). More than 20 years of experience in the industry. His beginnings were in the Madrid-based Rebel Act Studios with the game “Blade”.

A reference within Apple. Developed the first iPhone videogame in history.

Carlos Coronado

Fran Bravo

Gaming – Mobile Game – Data- Soft Launch

Head of Midcore Games at Zeptolab.

Funded by

Eusko Jaurlaritza - Gobierno Vasco
Diputación Foral de Álava
EUNEIZ

Sponsored by

Euskaltel Fundazioa
Vital Fundazioa
Ayuntamiento Vitoria-Gasteiz

Coordinated by

BIC ARABA

Directed by

Katoid

With the collaboration of

Gameloft Barcelona
GAME BCN
AEVI
DEV