F2P Campus 2018 edition Vitoria-Gasteiz
TEAMS
MENTORS
PUBLIC TALKS
PARTNERS
2018 TEAMS
Vectormonk
With members from Ukraine and the Czech Republic, Vectormonk is one of the most international teams that have taken part in the F2P Campus. Dungeon Card Hero may be one of their first games as a team, but Anna Onyshchenko (analytics and QA), Danylo Syrotynskyi (programmer), Vitaliy Onyshchenko (game designer and producer) and Mike (artist) have extensive experience in the videogame industry.
Cogoo
When Geonhee Han, Sungjun Lim, Yewon Lee and Heyme Kim started working on Oh My Princess in their native South Korea, they surely didn’t imagine that they would end up spending three months in Vitoria-Gasteiz. It has been an adventure as exceptional as the story they want to tell in their game: to raise a little princess from childhood until she becomes a woman. All by completing match-three puzzles like those in Candy Crush.
GiantFox
No-one ever said that making videogames was easy and at GiantFox they know it firsthand. That’s why we couldn’t resist finding out more about Rise of Titans and their experience during its development.
Garage51
After several months of working day and night on their game, it’s time to get to know the people behind this project and see what makes Demon Blade so special.
Etorki Games
Since launching Evil Nun, the project Etorki Games brought to the F2P Campus in Vitoria-Gasteiz, the response from the community and influencers has been overwhelming: The game has been downloaded more than 1.000.000 times.
Hypeful
Hailing from the south of Spain, Hypeful have travelled from the beautiful city of Malaga to Vitoria-Gasteiz to take part in the F2P Campus and take BigBox, their first game, to the next level.
2018 MENTORS
Jon Beltran de Heredia
Free-to-play game analytics expert
Developer, author, entrepreneur. Games industry professional since 1997, specialized in free-to-play game analytics since 2013.
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- Responsible for game analytics & monetization at Digital Legends Entertainment
- Lead Developer of Commandos & Commandos 2
- Creator of ViEmu
- Published author (assembly language book, scientific AI paper)
- Professor at U-TAD (Madrid) and UPC (Barcelona) Game Development Master’s Degrees.
- Co-founder and Idelogist at Katoid
Raúl Herrero
Free-to-play games development and production expert
Game developer, producer, entrepreneur. Games industry professional since 1999, specialized in free-to-play games production since 2011.
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- Production direction at Digital Legends Entertainment 2010-2017
- Free-to-play game analytics specialist
- Games industry professional since 1999
- Lead Consoles Developer of Commandos 2
- Professor at U-TAD (Madrid) and UPC & ENTI (Barcelona) Game Development Master’s Degrees.
- Co-founder and CEO at Katoid
Joony Koo
Free-to-play monetization expert
Pioneer of free-to-play games monetization starting at Com2Us with the 2010 hit ‘Homerun Battle 3D’. Jury of the prestigious IMGA awards.
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- COO at Binaree (South Korea)
- Chief Revenue Officer at Vertige
- Chief Marketing Officer at Playground
- Senior Manager Marketing & Strategy at Com2Us
Kim Krogh
Game Design, Product and Studio Specialist for 20+ years
Studio Game Director at King (Malmo, Sweden).
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- Studio Game Director at King (Malmo, Sweden)
- Game Designer & Game Director at IO Interactive
- Game Designer at ITE
- Board Game Designer
Jake Bales
Vice President of Game Design and General Manager at Scopely
15+ year gaming and entertainment industry leader with focus on design, creative leadership, product strategy, new business, and IP development.
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- Vice President of Game Design and General Manager at Scopely
- Lead Game Designer at Storm8
- Creative & Product Development at Blizzard
Stephane Assadourian
Games Creativity & Production Expert
Founding member of the Assassins’ Creed franchise. 20 years veteran game developer with expertise in IP Development, Production & Processes and Creativity Management. Coach for anyone who wants to make games.
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- Consultant specializing in game design, creativity and production
- Founding member of the Assassins’ Creed franchise at Ubi Soft (2004-2016)
- Senior AI Developer at Warthog Games
- AI Developer at Appeal
Hao Su Wang
Games publishing and production expert (iQiyi, Tencent)
VP and President of games at iQiyi. Formerly at Tencent.
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- Vice President and President of games at iQiyi
- Senior manager and producer at Tencent
- IMGA project manager at NCC Partners
Eugene Yailenko
Lead game designer specialized in free-to-play
Lead Game Designer at ZeptoLab. Designed CATS, King of Thieves, Cut the Rope 2.
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- Lead Game Designer of ‘Pudding Monsters’, ‘Cut the Rope 2’, ‘King of Thieves’ and ‘C.A.T.S: Crash Arena Turbo Stars’ at Zeptolab
- Speaker at GDC San Francisco ‘Designing a F2P Game that’s Different’
- Successful indie game developer
Sangpil Moon
Data-driven free-to-play games specialist
Founder & CEO at Cogoo. Formerly at Devsisters and Nexon America.
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- Founder & CEO at Cogoo
- Board Member and Director of Global Game Operations and Marketing at Devsisters
- Live Producer at Nexon America
Andrés Tallos
Free-to-play game business specialist
Former Director of Business Strategy EMEA for the Japanese videogames giant GREE Inc. Founder of independent free-to-play game studio Everguild.
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- Co-founder & CEO of Everguild free-to-play game studio
- Director of Business Strategy EMEA for GREE Inc.
- Engagement Manager at McKinsey & Company
Nacho Pintos
Lead Game Designer – Specialized in Mechanics and Narrative
Lead Game Designer at King (with an indie past!). Bubble Witch Saga 3, +55M downloads, 4.7 user rating.
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- Lead Game Designer at King. Bubble Witch Saga 3, +55M downloads, 4.7 user rating
- Game Design Consultant at GameBCN
- Game Designer at Yoctobit
- Lead Game Designer at Frugal Games
Amir Rajan
Indie game developer extraordinaire
Creator of ‘A Dark Room’, #1 iOS app store game in 2014, among other successful indie games.
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- Creator of ‘A Dark Room’ videogame
- Creator of ‘The Ensign’ videogame
- Creator of ‘A Noble Circle’ videogame
- Creator of ‘MIRTS’ videogame
- RubyMotion owner and CEO
Gina Tost
Print, radio and TV journalist specialized in videogames
Renowned videogames journalist, author of ‘Vida Extra’ book on videogame design, and founder of Geenapp mobile app monetization platform.
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- Journalist with broad experience, focus on Mobile, Technology, Startups and Videogames. Worked for TV channels, newspapers, websites, and radio stations worldwide (Spain, Latin America, Japan and others).
- Assistant Professor for Tecnocampus de Mataró, UPC and La Salle, specialized in Communication, ASO and Videogames and Technology history.
- Writer of the book ‘Vida Extra’ – Columna (Catalan) and Grijalbo (Spanish). Book about videogames and game design.
- Founder of the app promotion platform Geenapp. Featured in Wired Magazine as one of the 100 Best Startups of 2015 and in The Hundert Magazine as ‘One of the 100 Best Female Founders Europe’.
Rafa Bernabé
Monetization-oriented game design expert
Took part in the design of several of the top free-to-play games developed in the last few years.
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- Co-founder & CEO of Pocket Puppet
- Designer of ‘Undead Planet’ videogame
Alexander Paschall
Community management specialist
Professor at ENTI. Former Epic Games Unreal Engine Community Manager.
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- Unreal Engine Community Manager at Epic Games
- QA and Unreal Engine Support technician at Epic Games
- Customer service specialist at Funcom
Álvaro Rico
Free-to-play mobile game design expert
Lead designer of free-to-play games ‘Respawnables’ and ‘Afterpulse’, totalling over 50 million downloads.
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- Design director at Digital Legends Entertainment
- Former designer at Pyro Studios 1998-2017
Isabel Tallos
Artist and photographer
Renowned artist and photographer having made the move to lead artist of successful free-to-play videogames.
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- Artist and photographer
- Co-founder & Lead Artist at Everguild free-to-play game studio
Laetitia He
Games publishing and acquisition
Responsible for games business development at iQiyi.
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- Responsible for games acquisition at iQiyi
Kait Paschall
Accessibility & Education Evangelist
Educational and learning Unreal Engine material at Epic Games.
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- Transcription and Academic work at Epic Games
- Collaborator at IGDA’s inaugural Game Accessibility Conference and Kent State University
- Librarian (public, K-12, and academic)
- Creative writing
Jon Aristi
Innovation consultant, pioneer inventor of idea management and crowdsoursing systems
Director of Sage Ideas at SAGE
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- Director of Sage Ideas at SAGE
- Pioneer inventor of Idea Management systems globally
- Co-founder of Hominex, start-up acquired by SAGE in 2011
- Professor at UEM on Organizational creativity and innovation systems
- 20+ years experience working as an innovation expert worldwide
Piergiorgio Di Giacomo
Solution Engineer at Google
Specialist in mentoring for usage of Google Cloud infrastructure.
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- Solution Engineer at Google Cloud
- Channel Operations Manager at Homeaway
- Project Manager at Sterci
- Engineer at Nokia
- Engineer at European Software Institute
Jesús Vacas
Mobile games publishing expert
Co-founder and CEO of Axes in Motion.
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- Co-founder and CEO at AxesInMotion
- Creator of Extreme Car Driving Simulator, more than 200M downloads
- Working in F2P industry since 2013
Alberto Toledo
Game Design and Game Economy expert
Head of Publishing at AxesInMotion.
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- Head of Publishing at AxesInMotion
- Design & Monetization at AxesInMotion
- Economy Design at Gameloft, Level Design at Goodgame Studios, Game Design at Tonika Games & Vodka Capital
Matthew Murtha
Comedian, presenter and public speaker specialized in science and technology
PhD in Molecular Biology. Comedian.
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- Comedian, presenter and public speaker
- Postdoctoral degree in cancer epigenetics in Barcelona
- Postdoctoral degree in New York in genomic regulatory annotation
- PhD in molecular biology from The Ohio State University
2018 PUBLIC TALKS
Andrés Tallos: “Let’s talk about marketing”
Free-to-play game business specialist
Former Director of Business Strategy EMEA for the Japanese videogames giant GREE Inc. Founder of independent free-to-play game studio Everguild.
Isabel Tallos: “Art vs videogames”
Artist and photographer
Renowned artist and photographer having made the move to lead artist of successful free-to-play videogames.
Kim Krogh: “Making Bite-sized Brilliance for Mildred in Ohio”
Game Design, Product and Studio Specialist for 20+ years
Studio Game Director at King (Malmo, Sweden).
Stephane Assadourian: “Creating new world-class game brands: how to execute an idea”
Games Creativity & Production Expert
Founding member of the Assassins’ Creed franchise. 20 years veteran game developer with expertise in IP Development, Production & Processes and Creativity Management. Coach for anyone who wants to make games.
Hao Su Wang: “Distributing free-to-play games in China”
Games publishing and production expert (iQiyi, Tencent).
VP and President of games at iQiyi. Formerly at Tencent.
Kait Paschall: “Creating accessible free-to-play games”
Accessibility & Education Evangelist
Educational and learning Unreal Engine material at Epic Games.
Alexander Paschall: “Community management: tales from the trenches”
Community management specialist.
Professor at ENTI. Former Epic Games Unreal Engine Community Manager.
Sangpil Moon: “Using data analytics for free-to-play games creation”
Data-driven free-to-play games specialist.
Founder & CEO at Cogoo. Formerly at Devsisters and Nexon America.
Alexander Paschall: “Community management: tales from the trenches”
Community management specialist.
Professor at ENTI. Former Epic Games Unreal Engine Community Manager.
Sangpil Moon: “Using data analytics for free-to-play games creation”
Data-driven free-to-play games specialist.
Founder & CEO at Cogoo. Formerly at Devsisters and Nexon America.
Eugene Yailenko: “C.A.T.S. Postmortem: Concept Development in Free-to-Play”
Lead game designer specialized in free-to-play
Lead Game Designer at ZeptoLab. Designed CATS, King of Thieves, Cut the Rope 2
Jake Bales: “Designing and creating free-to-play game titles”
Vice President of Game Design and General Manager at Scopely.
15+ year gaming and entertainment industry leader with focus on design, creative leadership, product strategy, new business, and IP development
Álvaro Rico: “5 years of Live Operations and counting…”
Free-to-play mobile game design expert
Lead designer of free-to-play games ‘Respawnables’ and ‘Afterpulse’, totalling over 50 million downloads.
Rafa Bernabé: “Monetization-oriented free-to-play game design”
Monetization-oriented game design expert.
Took part in the design of several of the top free-to-play games developed in the last few years.
Joony Koo: “How Blockchain can change the business model of gaming”
Free-to-play monetization expert.
Pioneer of free-to-play games monetization starting at Com2Us with the 2010 hit ‘Homerun Battle 3D’. Jury of the prestigious IMGA awards.
Gina Tost: “How to communicate your game in a saturated market”
Print, radio and TV journalist specialized in videogames.
Renowned videogames journalist, author of ‘Vida Extra’ book on videogame design, and founder of Geenapp mobile app monetization platform.
Piergiorgio di Giacomo: “Google Cloud Services for free-to-play games back-end infrastructure”
Specialist in mentoring for usage of Google Cloud infrastructure.
Solution Engineer at Google.
Jon Aristi: “Startup Innovation: the challenge of making ideas succeed”
Innovation consultant, pioneer inventor of idea management and crowdsoursing systems.
Director of Sage Ideas at SAGE.
AxesInMotion: “How to efficiently design and balance a F2P economy”
Jesús Vacas and Alberto Toledo from AxesInMotion will help us understand free-to-play games economy design.
AxesInMotion is a games publishing company from Seville (Spain) that has had 350 million downloads of their games, and are leading several mobile app stores worldwide in genres as important as racing games.
Amir Rajan: “Game Design and Monetization Options in 2018”
Amir Rajan is an indie game designer and developer of worldwide fame.
Creator of ‘A Dark Room’, #1 iOS app store game in 2014, among other successful indie games.
Creator of ‘A Dark Room’ videogame
Creator of ‘The Ensign’ videogame
Creator of ‘A Noble Circle’ videogame
Creator of ‘MIRTS’ videogame
RubyMotion owner and CEO
Creator of ‘A Dark Room’, #1 iOS app store game in 2014, among other successful indie games.
Creator of ‘A Dark Room’ videogame
Creator of ‘The Ensign’ videogame
Creator of ‘A Noble Circle’ videogame
Creator of ‘MIRTS’ videogame
RubyMotion owner and CEO
2018 PARTNERS
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