LiveOps strategies and case studies for boosting LTV amid rising CPI by Julia Iljuk

August 18, 2023

Julia Iljuk, Head of Growth at, joined us for a valuable talk on LiveOps strategies and case studies for increasing LTV as CPI rises and monetisation becomes more difficult. ๐Ÿ˜Š

Julia talked about how mobile game developers are facing a tough challenge these days to monetise their apps as CPI continues to rise. ๐Ÿ’ฐ

She gave a detailed presentation of LiveOps strategies that can turn the situation around: by maximising in-app revenue with LiveOps, game developers can beat the competition and thrive. ๐Ÿš€

To further illustrate her points, Julia presented us with several case studies of Balancy’s experience in the mobile gaming world and how they have helped major studios refine their in-app monetisation process. ๐Ÿ“Š

The positive results of these case studies were a testament to how powerful LiveOps can be and the importance of using it. ๐Ÿ‘

Each step of the process was thoroughly explained and provided useful ideas for our attendees to take home. ๐Ÿ’ก Overall, the talk provided a deep dive into LiveOps monetisation strategies in the mobile games industry, an area in which Julia Iljuk is an expert. ๐ŸŽฎ

It was certainly a valuable and enriching session for all attendees. ๐ŸŒŸ