It’s cold outside: how to navigate the Soft Launch storm by Fran Bravo

September 8, 2023

πŸ‘¨β€πŸ’» Fran Bravo from Zeptolab, Head of Midcore Games gave a great talk in our F2P Campus about how to navigate the soft launch storm.

πŸ’‘ The main goal of a soft launch is to first get the game ready for a few lucky users and test it in the real world. This process is necessary to see how users engage with the game and to make further tweaks.

πŸ‘‰ Fran went over the main elements to consider when launching a game, like bringing users quickly into the game with an engaging tutorial, testing the monetization mechanisms, finetuning game mechanics based on user data, and keeping them hooked with new content.

πŸ‘€πŸš€ He showed the audience some of the bestsoft launch strategies, the kind of data to look at when running a soft launch, and explained how to use this data to improve your game and have a successful global rollout.

Fran also suggested to have a proactive approach in measuring performance: by tracking the KPIs from the start, and keeping the team informed, it’s much easier to understand what’s going on and act accordingly.

Fran BravoΒ΄s #PUBLICTALKATF2P was a great success and an invaluable resource for developers, helping them not only navigate the soft launch storm, but also to keep their game alive and popular βš”πŸ‘Ύβœ¨