F2P CAMPUS VITORIA-GASTEIZ
With more than 11 years of experience and success behind him in the videogame industry, we couldn’t miss the opportunity to ask him a few questions during his visit as a mentor at the F2P Campus in Vitoria-Gasteiz.
Kim Krogh, studio director at King: “Casual players want games to fill gaps in their day, but they wouldn’t pay for that”
Just like many of the mentors and participants in the F2P Campus, the story of how Krogh made his first steps is very curious: “Back in the 90s there was no game design or game education you could take, so I was studying film science…and while I was still studying I started making board games”. Since then, not only has he made the leap to the digital world, he’s also created games for all kinds of audiences, from families and kids to hardcore gamers.
At the F2P Campus in Vitoria-Gasteiz we feel very lucky to have an expert like Moon as a mentor that we didn’t want to miss the opportunity to talk to him about the present and future of the industry.
Creating a community from scratch is far from straightforward. That’s why when an expert on the subject, like Alex Paschall, professor at ENTI and former Community Manager at Epic Games, shares their knowledge and experience, all you can do is sit pen in hand and write down all the advice they give you.
There are few things in life as complex as making a videogame, free-to-play or otherwise. From pre-production to launch there are hundreds of steps and thousands of decisions to make. So, why complicate things more and make the game accessible?
When Hao Su Wang was finishing his Master’s in Marketing & Strategy of Packaging in 2008, he surely didn’t imagine that 10 years later he would be an expert in game publishing and production.
It all started by chance while he was looking for an internship in order to complete his Master’s. “I threw my CVs around in France and a small game company in Marseille accepted my CV and gave me an offer. And there I started my gaming career”, says Wang.
Everguild: “The marketing of a free-to-play game begins with listening to what players want and incorporating it”
When siblings Isabel and Andrés Tallos set about creating Age of Aces, an arcade game for mobiles based around World War II planes, with another partner in 2012, they surely didn’t imagine that they would become experts in the free-to-play industry.
If creating a successful game is hard, imagine what’s involved in laying the foundations of a new AAA franchise at the dawn of a new console era. The successful franchise has now reached 11 main games, eight spin-offs and more than 100 million copies sold. That’s why, at F2P Campus, we are so grateful that Stéphane came to share some of his production knowledge on how to turn an idea into a successful video game.
With more than 1 trillion games played and more than 5 million years invested by players in the game (enough to build 6,257 new Empire State Buildings!), at this point it’s clear that it has been a huge success for King and Krogh as well as for the free-to-play videogame industry. As a result, many people ask themselves the same question: How do you get a game about candies to break all records?
On Thursday, August 2, we were lucky enough to have two experts in free-to-play videogame art and marketing, Isabel and Andrés Tallos from Everguild, at F2P Campus.
Their conference, which took place in the auditorium of the Vitoria-Gasteiz Artium Museum, gave us the opportunity to learn about their experience in the industry and take home some tips for making better games.