Mentors

News for MENTORS category.
Enjoy the articles!

Gina Tost, videogame journalist: “If you want to engage people you have to find what makes you different”

September 25th, 2018|Mentors|

How does a design student end up as a journalist specializing in videogames? Well, according to Gina Tost, by pure chance. Since then more than 10 years have passed, during which she has contributed to dozens of media outlets, from generalist ones such as Televisión Española (TVE) to industry-related press such as IGN. Today she works for IGG, one of the leading developers and publishers of free-to-play for mobile, where she is in charge of communication. 

Álvaro Rico, design director at Digital Legends: “A good live ops strategy can save a game that starts out on the wrong foot”

September 25th, 2018|Mentors|

His broad experience has made Álvaro Rico one of the leading national authorities on the implementation of live ops strategies, which is why we couldn’t miss the opportunity to ask him a few questions during his stay as a mentor at the F2P Campus in Vitoria-Gasteiz.

Rafa Bernabé, monetization expert: “If we wanted to eliminate loot boxes for good, we’d have to ban chance”

September 17th, 2018|Mentors|

At twenty-something years old, Rafa Bernabé had a good job in a big multinational company. However, what may have been a dream for many was for him merely something monotonous and repetitive that had nothing to do with what he’d dreamt of since he was a child. “I’ve always been an enterprising and creative person. I got to a point where I said either I spend my whole life here or I throw myself into fulfilling my dream, and I opted for the second”, he tells us. Having completed a Master’s in videogame design and creation in Barcelona, he began working for Pyro. After several years he made the jump to Digital Legends, just when the first iPhone came out, although it didn’t take him long to convince a colleague to leave and found their own company, Pocket Puppet.

Kim Krogh, studio director at King: “Casual players want games to fill gaps in their day, but they wouldn’t pay for that”

September 7th, 2018|Mentors|

Just like many of the mentors and participants in the F2P Campus, the story of how Krogh made his first steps is very curious: “Back in the 90s there was no game design or game education you could take, so I was studying film science…and while I was still studying I started making board games”. Since then, not only has he made the leap to the digital world, he’s also created games for all kinds of audiences, from families and kids to hardcore gamers. 

Hao Su Wang, from iQiyi: “You have to adapt games if you want them to succeed in China.”

August 28th, 2018|Mentors|

When Hao Su Wang was finishing his Master’s in Marketing & Strategy of Packaging in 2008, he surely didn’t imagine that 10 years later he would be an expert in game publishing and production. It all started by chance while he was looking for an internship in order to complete his Master’s. “I threw my CVs around in France and a small game company in Marseille accepted my CV and gave me an offer. And there I started my gaming career”, says Wang.

Everguild: “The marketing of a free-to-play game begins with listening to what players want and incorporating it”

August 21st, 2018|Mentors|

When siblings Isabel and Andrés Tallos set about creating Age of Aces, an arcade game for mobiles based around World War II planes, with another partner in 2012, they surely didn’t imagine that they would become experts in the free-to-play industry.

Nacho Pintos, Lead Game Designer for King: “Free-to-play games pose a great risk but at the same time they can generate a lot of profit.”

July 30th, 2018|Mentors|

When Nacho Pintos burst into the videogame industry eight years ago with Flee, a game that emulates the old Nintendo Game & Watch games, he was fulfilling his childhood dream. After years as a software engineer he took the leap and turned the final project of his post-graduate course in videogames into a title acclaimed by critics and players alike.