News for MENTORS category.
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News for MENTORS category.
Everyone wants their game to be the next Candy Crush, Clash of Clans or Fornite. It's not an easy thing to accomplish, but it's almost impossible if you simply copy what's in fashion. The key, as Sven Liebich taught us in his public talk, is in the very numbers that the whole free-to-play business model is based on.
Jon Aristi may not have a lot of experience in the videogame industry, but his experience in the world of consultancy, software, and Knowledge Management for big companies have made him one of the most interesting mentors to come to the F2P Campus in Vitoria-Gasteiz.
Jake Bales, Vice President of Game Design at Scopely: “The only way to convince people to spend time in your game is by having the most delightful experience possible”
Among his successes at Scopely, where Jake Bales holds the position of Vice President of Game Design and General Manager, are games like Yahtzee with Buddies, a free-to-play title which, after seven years on the market, is experiencing its peak in terms of revenue (top 40 grossing in the US) and players.
Amir Rajan, indie game developer: “Don’t go for the general public, find a niche in the market and make something that they would love”
Leaving a ‘real’ job in the corporate world to fulfil your childhood dream is never easy, but if there’s anyone who can tell us how to do it, it is, without a doubt, Amir Rajan. In an App Store where it would seem that only the big companies and their mass-market games could survive, Rajan has managed to find a niche for his independent, alternative games.
Alberto Toledo, Monetization Manager at AxesInMotion: “Designing a balanced economy is key for the success of a free-to-play game”
It’s not every day that you’re lucky enough to talk to the Head of Publishing at AxesInMotion; that’s why we couldn’t miss the opportunity to interview Alberto Toledo during his stay as a mentor at the F2P Campus in Vitoria-Gasteiz.
Gina Tost, videogame journalist: “If you want to engage people you have to find what makes you different”
How does a design student end up as a journalist specializing in videogames? Well, according to Gina Tost, by pure chance. Since then more than 10 years have passed, during which she has contributed to dozens of media outlets, from generalist ones such as Televisión Española (TVE) to industry-related press such as IGN. Today she works for IGG, one of the leading developers and publishers of free-to-play for mobile, where she is in charge of communication.
Álvaro Rico, design director at Digital Legends: “A good live ops strategy can save a game that starts out on the wrong foot”
His broad experience has made Álvaro Rico one of the leading national authorities on the implementation of live ops strategies, which is why we couldn’t miss the opportunity to ask him a few questions during his stay as a mentor at the F2P Campus in Vitoria-Gasteiz.
We didn't want to miss the chance to interview an expert on monetization like Joony Koo when he visited Vitoria-Gasteiz to mentor the F2P Campus teams. Such an interesting opportunity to learn about how blockchain could change free-to-play monetization.