Monthly Archives: September 2018

Gina Tost, videogame journalist: “If you want to engage people you have to find what makes you different”

2018-09-25T11:48:24+00:00September 25th, 2018|Mentors|

How does a design student end up as a journalist specializing in videogames? Well, according to Gina Tost, by pure chance. Since then more than 10 years have passed, during which she has contributed to dozens of media outlets, from generalist ones such as Televisión Española (TVE) to industry-related press such as IGN. Today she works for IGG, one of the leading developers and publishers of free-to-play for mobile, where she is in charge of communication. 

Álvaro Rico, design director at Digital Legends: “A good live ops strategy can save a game that starts out on the wrong foot”

2018-09-25T09:24:17+00:00September 25th, 2018|Mentors|

His broad experience has made Álvaro Rico one of the leading national authorities on the implementation of live ops strategies, which is why we couldn’t miss the opportunity to ask him a few questions during his stay as a mentor at the F2P Campus in Vitoria-Gasteiz.

Rafa Bernabé, monetization expert: “If we wanted to eliminate loot boxes for good, we’d have to ban chance”

2018-09-17T12:17:06+00:00September 17th, 2018|Mentors|

At twenty-something years old, Rafa Bernabé had a good job in a big multinational company. However, what may have been a dream for many was for him merely something monotonous and repetitive that had nothing to do with what he’d dreamt of since he was a child. “I’ve always been an enterprising and creative person. I got to a point where I said either I spend my whole life here or I throw myself into fulfilling my dream, and I opted for the second”, he tells us. Having completed a Master’s in videogame design and creation in Barcelona, he began working for Pyro. After several years he made the jump to Digital Legends, just when the first iPhone came out, although it didn’t take him long to convince a colleague to leave and found their own company, Pocket Puppet.

Eugene Yailenko, from ZeptoLab: “We try to soft launch as soon as we have a minimal viable product”

2018-09-12T11:36:04+00:00September 12th, 2018|Mentors|

With more than 11 years of experience and success behind him in the videogame industry, we couldn’t miss the opportunity to ask him a few questions during his visit as a mentor at the F2P Campus in Vitoria-Gasteiz.

Kim Krogh, studio director at King: “Casual players want games to fill gaps in their day, but they wouldn’t pay for that”

2018-09-07T09:32:28+00:00September 7th, 2018|Mentors|

Just like many of the mentors and participants in the F2P Campus, the story of how Krogh made his first steps is very curious: “Back in the 90s there was no game design or game education you could take, so I was studying film science…and while I was still studying I started making board games”. Since then, not only has he made the leap to the digital world, he’s also created games for all kinds of audiences, from families and kids to hardcore gamers. 

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